If you’re new to networking you could make the mistake of thinking that it’s all about who can collect and dish out the most business cards. Or how much you can ‘sell’ at each meeting or how many new clients you can win.
Obviously you want to grow your list and build your contacts, and ultimately, the point of networking is to win more business. BUT. It’s your attitude to the networking process that can mean the difference between making great business connections or wasting your time! Our W.M.B. of networking will advise you on the best networking attitude…
OK, so hopefully you’ve read our other Social Media articles and you have a good social media marketing plan in place. So, now we’re going to look at another very popular Social Network; Twitter.
Twitter is great for its simplicity, and due to its 140 character limit is not at all time consuming. What you are going to learn is how to make the most of these 140 characters. Remember that by now you should have a social-media marketing strategy, one that encompasses your business’ personality and that of your target market. You should have some idea about your target audiences’ interests and what they might enjoy reading about. The trick is to squeeze all of this in to a Tweet! If you can think about a Tweet in terms of sets or blocks of characters that you can allocate to different things, you will optimise the amount of information you can share with your target audience.
Being mindful of these factors, read on for our top 10 tipsabout how to spread your marketing message in the most concise, engaging and interesting way possible, and turn your followers into fans! Continue reading →
OK, so you have a good social media marketing plan in place. (If you haven’t, it’s really important so read Part 1 of our social media articles now!)
What’s next? Having a good plan isn’t all you need. You now need to be able to disseminate your marketing message in the most concise, engaging and interesting way possible, so that your followers and friends also become fans!
Here is our guide to using one of the main social media sites: Facebook
Whether you’re starting out in business or not, it’s time you got to grips with social-media. Social-media is a collective name given to websites such as Facebook, Twitter, Pinterest, LinkedIn, Google+ etc that are usually regarded as a personal and social conduit, but can also be an hugely effective tool for businesses to reach both existing and potential customers for free!
However, because these websites are increasingly being used as a business marketing platform, customers are becoming savvier and are no longer bowled over by the novelty of social-media business advertising. You’ve got to get to grips with how to tweet, post and pin effectively or run the risk of turning your customers off… for good!
This article forms PART 1 of 4 articles about making these websites work for you!
Read on to get to grips with your Social-Media Marketing Strategy and PLAN! Continue reading →
Is your business struggling? Sales figures dwindling? If you’re feeling frustrated then maybe it’s time to get back to basics – making small changes and facing your customers with a fresh pair of eyes can make all the difference:
1. Be flexible.
It’s tough out there. The market is increasingly more competitive and saturated. The way we do business and the ways we reach our customers are changing rapidly: multimedia, social media, Apps and more. These changes are coming at an exponential rate too, so it’s important to keep up with the trends and be flexible. What are your competitors doing? What ideas can you use and adapt to suit your business? The sales and marketing strategies you used last year or the year before may be suddenly out-dated, so be ready to embrace changes and go with the flow.
Your business is blossoming; you’ve got a great team, sales are great and the market is fertile. You’re handling it all beautifully at the moment, but you’re beginning to feel stretched. Time for a business growth spurt!!!
Before making changes it’s important to realise that implementing and maintaining growth can present hurdles – some are predictable, some are not. Planning is the key.
Our Growth Guide will detail some of the problems you may encounter, and give some advice on keeping the surprises small:
In my 10 years of being in business I have noticed ONE thing that increases revenue. MARKETING! If you don’t tell people about what you do and how you can help them then they will never know. It doesn’t matter how good your service or product is it will not sell.
Each business or area of business will need to have its own way of marketing according to how specific the market niche is. The more specific your product or service the more focussed your marketing needs to be. If it has wide appeal then you can use much more powerful wide-ranging marketing.
For example, if you are running a hair salon you might do a poster in the window with a special offer or a local leaflet drop with a special offer. If you are producing something that everyone in the whole country or even the world might want then you will need to use the internet or national advertising such as TV or newspapers.
“Most of the successful people I’ve known are the ones who do more listening than talking.”
―Bernard M. Baruch
Listening is an active activity, not passive as most people think.
So how do you get someone’s attention? It’s not by talking or by trying to impress people. The best way to get someone interested in you is to talk about what’s important to them. The biggest mistake most people make in communicating is talking about ME, MYSELF and I: “What I want …”, “Listen to me …”, “I would like this to happen because I…”, “I think you would like …” Continue reading →